Handbook of marketing decision models  [electronic resource] / 
 Marketing decision models 
Berend Wierenga, editor. 
 - New York :  Springer,  2008. 
 - x, 625 p. :  ill. 
 - International series in operations research & management science .
 - International series in operations research & management science. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>pt. 1. Introduction -- pt. 2. Consumer decision making models -- pt. 3. Marketing mix models -- pt. 4. Customer-centric marketing models -- pt. 5. Special model approaches -- pt. 6. Industry-specific models -- pt. 7. Return on marketing models -- pt. 8. Implementation, use and success of marketing models. 
<br/><br/><label>ISBN: </label>9780387782133 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Mathematical models--Congresses.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .H36 2008