01942nam a2200397 a 4500 EBC364637 MiAaPQ 20250821103428.0 m o d | cr cnu|||||||| 090203s2008 nyua ob 101 0 eng d 9780387782133 (electronic bk.) 9780387782126 (print) (MiAaPQ)EBC364637 (Au-PeEL)EBL364637 (CaPaEBR)ebr10253652 (OCoLC)288474829 MiAaPQ eng rda pn MiAaPQ MiAaPQ HF5415.135 .H36 2008 Handbook of marketing decision models [electronic resource] / Berend Wierenga, editor. Marketing decision models New York : Springer, 2008. x, 625 p. : ill. International series in operations research & management science Includes bibliographical references and indexes. pt. 1. Introduction -- pt. 2. Consumer decision making models -- pt. 3. Marketing mix models -- pt. 4. Customer-centric marketing models -- pt. 5. Special model approaches -- pt. 6. Industry-specific models -- pt. 7. Return on marketing models -- pt. 8. Implementation, use and success of marketing models. Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Marketing Decision making Mathematical models Congresses. 168725 Electronic books. 35142 Wierenga, B. 168726 ProQuest (Firm) 168727 Workshop on Advances in Marketing Decision Models (2006 : Athens, Greece) 168728 ProQuest (Firm) International series in operations research & management science. 168729 https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=364637 Click to View 243752 243752