Handbook of marketing decision models
Marketing decision models
Wierenga, B.
ProQuest (Firm)
Workshop on Advances in Marketing Decision Models (2006 : Athens, Greece)
text
bibliography
conference publication
Electronic books.
nyu
New York
Springer
2008
monographic
eng
x, 625 p. : ill.
pt. 1. Introduction -- pt. 2. Consumer decision making models -- pt. 3. Marketing mix models -- pt. 4. Customer-centric marketing models -- pt. 5. Special model approaches -- pt. 6. Industry-specific models -- pt. 7. Return on marketing models -- pt. 8. Implementation, use and success of marketing models.
Berend Wierenga, editor.
Includes bibliographical references and indexes.
Marketing
Decision making
Mathematical models
Congresses
HF5415.135 .H36 2008
International series in operations research & management science
9780387782133
https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=364637
https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=364637
MiAaPQ
090203
20250821103428.0
EBC364637
eng