TY  - BOOK
AU  - Wierenga,B.
ED  - ProQuest (Firm)
ED  - Workshop on Advances in Marketing Decision Models
TI  - Handbook of marketing decision models
T2  - International series in operations research & management science
SN  - 9780387782133
AV  - HF5415.135 .H36 2008
PY  - 2008///
CY  - New York
PB  - Springer
KW  - Marketing
KW  - Decision making
KW  - Mathematical models
KW  - Congresses
KW  - Electronic books
N1  - Includes bibliographical references and indexes; pt. 1. Introduction -- pt. 2. Consumer decision making models -- pt. 3. Marketing mix models -- pt. 4. Customer-centric marketing models -- pt. 5. Special model approaches -- pt. 6. Industry-specific models -- pt. 7. Return on marketing models -- pt. 8. Implementation, use and success of marketing models
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=364637
ER  -