Library management and marketing in a multicultural world  Proceedings of the 2006 IFLA Management and Marketing Section's Conference , Shanghai, 16-17 August, 2006 /  [electronic resource] : 
edited by James L. Mullins. 
 - Munchen :  K.G. Saur,  2007. 
 - xvi, 366 p. :  ill. 
 - IFLA publications ;  125 .
 - IFLA publications ;  125. .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9783598440267 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Library administration--Congresses.<br/>Libraries--Marketing--Congresses.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>Z678  / .I45 2006