Gronbach, Kenneth W.

The age curve how to profit from the coming demographic storm / [electronic resource] : Kenneth W. Gronbach. - New York : American Management Association, c2008. - xvii, 266 p. : ill.

Includes index.

9780814410172


Target marketing--United States.
Consumer behavior--United States.
Marketing research--United States.
Demography--United States.


Electronic books.

HF5415.127 / .G76 2008

658.8/343