Meyer, Marc H. <br/><br/>
The fast path to corporate growth  leveraging knowledge and technologies to new market applications /  [electronic resource] : 
Marc H. Meyer. 
 - Oxford ;  New York :  Oxford University Press,  2007. 
 - viii, 326 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth. 
<br/><br/><label>ISBN: </label>9780198039945 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Success in business.<br/>Creative ability in business.<br/>New products--Management.<br/>Business planning.<br/>Marketing research.<br/>Market segmentation.<br/>Corporations--Growth.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5386  / .M564 2007 
<br/><br/><label>Dewey Class. No.: </label>658.4