02147nam a2200445 a 4500 EBC415874 MiAaPQ 20250821103956.0 m o d | cr cnu|||||||| 060706s2007 enka ob 001 0 eng 9780198039945 (electronic bk.) 9780195180862 (print) (MiAaPQ)EBC415874 (Au-PeEL)EBL415874 (CaPaEBR)ebr10199729 (CaONFJC)MIL115678 (OCoLC)476245416 MiAaPQ eng rda pn MiAaPQ MiAaPQ HF5386 .M564 2007 658.4 22 Meyer, Marc H. 183097 The fast path to corporate growth [electronic resource] : leveraging knowledge and technologies to new market applications / Marc H. Meyer. Oxford ; New York : Oxford University Press, 2007. viii, 326 p. : ill. Includes bibliographical references and index. IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth. Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Success in business. 34626 Creative ability in business. 37807 New products Management. 183098 Business planning. 183099 Marketing research. 183100 Market segmentation. 183101 Corporations Growth. 183102 Electronic books. 35142 ProQuest (Firm) 183103 ProQuest (Firm) https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=415874 Click to View 246156 246156