TY  - BOOK
AU  - Meyer,Marc H.
ED  - ProQuest (Firm)
TI  - The fast path to corporate growth: leveraging knowledge and technologies to new market applications 
SN  - 9780198039945
AV  - HF5386 .M564 2007
U1  - 658.4 22
PY  - 2007///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Success in business
KW  - Creative ability in business
KW  - New products
KW  - Management
KW  - Business planning
KW  - Marketing research
KW  - Market segmentation
KW  - Corporations
KW  - Growth
KW  - Electronic books
N1  - Includes bibliographical references and index; IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=415874
ER  -