Zappala, Salvatore. Gray, Colin. ProQuest (Firm) text bibliography Electronic books. enk Aldershot, England Burlington, VT Ashgate c2006 2006 monographic eng

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xv, 264 p. : ill. Introduction / Colin Gray and Salvatore Zappala -- Stage models of ICT adoption in small firms / Colin Gray -- Social influence and diffusion of innovations in education / Carlo Tomasetto and Felice Carugati -- Climate for innovation, attitudes to Internet and ICT adoption in small firms / Salvatore Zappala and Guido Sarchielli -- Changing leadership cultures in e-commerce service industry / Mikko J. Ruohonen -- E-business and small firms in London / Jane Tebbutt -- The value of Internet forums to small rural businesses / Robert Mochrie, Laura Galloway and David Deakins -- E-business and the work organization in craft enterprises / Sabine Wendt, Tatjana Grek and Lothar Lissner -- Internet marketing and the Portuguese marketplace / Rute Xavier and Francisco Costa Pereira -- E-marketing adoption in organizations / Abdel Monim Shaltoni -- World wide markets and the World Wide Web : problems and possibilities for small businesses / Heather Fulford -- Website usability : cognitive versus activity theory approaches / Elvis Mazzoni -- Consumption on the Internet / Laura Sartori -- Affective states, purchase intention and perceived risk in online shopping / Elfriede Penz and Erich M. Kirchler -- Risk perception in online shopping / Marco G. Mariani and Salvatore Zappala -- The fun side of the Internet / Daniele Scarpi -- Risk perception as a motivational barrier for online purchasing / Annamaria S. de Rosa, Elena Bocci and Sara Saurini -- Conclusions : common themes and future perspectives / Salvatore Zappala and Colin Gray. edited by Salvatore Zappala and Colin Gray. Includes bibliographical references and index. Electronic commerce Internet marketing Small business Computer networks Consumer behavior HF5548.32 .I46 2006 381/.142 9780754681229 https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=429599 https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=429599 MiAaPQ 060320 20250821104406.0 EBC429599 eng