Cook, Arthur G.

Forecasting for the pharmaceutical industry models for new product and in-market forecasting and how to use them / [electronic resource] : Arthur G. Cook. - Aldershot, England ; Burlington, VT : Gower, c2006. - xvii, 141 p. : ill.

Includes bibliographical references (p. 135-137) and index.

9780754685579

DNLM


Pharmaceutical industry--Forecasting.
Pharmaceutical industry.


Electronic books.

HD9665.5 / .C666 2006

615.1068/4