Harden, Leland. Digital engagement internet marketing that captures customers and builds intense brand loyalty / [electronic resource] : Leland Harden and Bob Heyman. - New York : American Management Association, c2009. - xii, 244 p. : ill. Includes bibliographical references and index. ISBN: 9780814410790 Subjects--Topical Terms: Internet marketing.Brand loyalty. Index Terms--Genre/Form: Electronic books. LC Class. No.: HF5415.1265 / .H3663 2009 Dewey Class. No.: 658.8/72