TY - BOOK AU - Harden,Leland AU - Heyman,Bob ED - ProQuest (Firm) TI - Digital engagement: internet marketing that captures customers and builds intense brand loyalty SN - 9780814410790 AV - HF5415.1265 .H3663 2009 U1 - 658.8/72 22 PY - 2009/// CY - New York PB - American Management Association KW - Internet marketing KW - Brand loyalty KW - Electronic books N1 - Includes bibliographical references and index UR - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=434981 ER -