Smith, Brian D.  1961- <br/><br/>
Creating market insight  how firms create value from market understanding /  [electronic resource] : 
Brian D Smith,  Paul G. Raspin. 
 - Chichester, England ;  Hoboken, NJ :  John Wiley & Sons,  c2008. 
 - ix, 318 p. :  ill. 
<br/><br/>Includes bibliographical references (p. [303]-307) and indexes. 
<br/><br/><label>ISBN: </label>9780470773062 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Planning.<br/>Problem solving.<br/>Organizational effectiveness.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S594 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/02