TY  - BOOK
AU  - Smith,Brian D.
AU  - Raspin,Paul G.
ED  - ProQuest (Firm)
TI  - Creating market insight: how firms create value from market understanding 
SN  - 9780470773062
AV  - HF5415.13 .S594 2008
U1  - 658.8/02 22
PY  - 2008///
CY  - Chichester, England, Hoboken, NJ
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
KW  - Planning
KW  - Problem solving
KW  - Organizational effectiveness
KW  - Electronic books
N1  - Includes bibliographical references (p. [303]-307) and indexes
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=470339
ER  -