Mathews, Brian <br/><br/>
Marketing today's academic library  a bold new approach to communicating with students /  [electronic resource] : 
Brian Mathews. 
 - Chicago :  American Library Association,  2009. 
 - xv, 171 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9780838991541 (electronic bk.) 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Academic libraries--Marketing.<br/>Academic libraries--Public relations.<br/>Libraries and students.<br/>Advertising--Libraries.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>Z716.3  / .M344 2009 
<br/><br/><label>Dewey Class. No.: </label>021.7