01894nam a2200421 a 4500 EBC474210 MiAaPQ 20250821110039.0 m o d | cr cn||||||||| 081031s2009 ilua sb 001 0 eng d 2008047408 0838909841 (alk. paper) 9780838909843 9780838991541 (electronic bk.) (MiAaPQ)EBC474210 (Au-PeEL)EBL474210 (CaPaEBR)ebr10492921 (CaONFJC)MIL321270 (OCoLC)436156384 MiAaPQ MiAaPQ MiAaPQ Z716.3 .M344 2009 021.7 22 Mathews, Brian (Brian Scott) 236648 Marketing today's academic library [electronic resource] : a bold new approach to communicating with students / Brian Mathews. Chicago : American Library Association, 2009. xv, 171 p. : ill. Includes bibliographical references and index. Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Academic libraries Marketing. 236649 Academic libraries Public relations. 236650 Libraries and students. 236651 Advertising Libraries. 236652 Electronic books. 35142 ProQuest (Firm) 236653 https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=474210 Click to View 255203 255203