Lindgreen, Adam.
Managing market relationships methodological and empirical insights / [electronic resource] :
Adam Lindgreen.
- Farnham, Surrey, England ; Burlington, VT : Gower Pub., c2008.
- xvi, 223 p. : ill.
Includes bibliographical references and index.
9781409403418
GBA8B4381 bnb
Uk
Relationship marketing.
Marketing research.
Electronic books.
HF5415.55 / .L56 2008
658.8