Lindgreen, Adam.

Managing market relationships methodological and empirical insights / [electronic resource] : Adam Lindgreen. - Farnham, Surrey, England ; Burlington, VT : Gower Pub., c2008. - xvi, 223 p. : ill.

Includes bibliographical references and index.

9781409403418

GBA8B4381 bnb

Uk


Relationship marketing.
Marketing research.


Electronic books.

HF5415.55 / .L56 2008

658.8