Jong, H. Wi. <br/><br/>
Innovation and strategy of online games  [electronic resource] / 
Jong H. Wi. 
 - 1st ed. 
 - London :  Singapore ;  Hackensack, NJ :  Imperial College Press ;  Distributed by World Scientific,  c2009. 
 - xx, 220 p. :  ill. 
 - Series on technology management ;  v. 14 .
 - Series on technology management ;  v. 14. .
<br/><br/>Includes bibliographical references (p. 211-214)  and index. 
<br/><br/>Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users. 
<br/><br/><label>ISBN: </label>9781848163577 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic games industry.<br/>Technological innovations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD9993.E452  / J66 2009 GV1469.15 
<br/><br/><label>Dewey Class. No.: </label>338.4/77948