winning in the healthcare business Umbach, Gunter. creator ProQuest (Firm) text bibliography Electronic books. enk Aldershot, England Burlington, Vt Gower 2006 monographic eng

electronic

electronic resource

xiii, 198 p. : col. ill., port. Introduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action. Gunter Umbach. Includes bibliographical references (p. [197]-198). Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Drugs Marketing Drugs Testing HD9665.5 .U43 2006 615.1068/8 9781409427605 (electronic bk.) https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=647644 https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=647644 MiAaPQ 060725 20250821112756.0 EBC647644