@book{268368,
	author = {Kahle, Lynn R. and ProQuest (Firm)},
	title = {Consumer behavior knowledge for effective sports and event marketing},
	publisher = {Psychology Press,},
	year = {2011.},
	address = {New York :},
	url = {https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=668330}
}