01848nam a2200445 a 4500 EBC668330 MiAaPQ 20250821113038.0 m o d | cr cn||||||||| 100329s2011 nyua sb 001 0 eng d 2010012561 9780415873574 9780415873581 0203844114 (Master e-book) 9780203844113 (electronic bk.) (MiAaPQ)EBC668330 (Au-PeEL)EBL668330 (CaPaEBR)ebr10452479 (CaONFJC)MIL303739 (OCoLC)705929251 MiAaPQ MiAaPQ MiAaPQ HF5415.32 .C65866 2011 796.06/98 22 Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close. New York : Psychology Press, 2011. xxxiv, 314 p. : ill. Includes bibliographical references and indexes. section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Consumer behavior. 35472 Sports Marketing. 314356 Special events Marketing. 314357 Communication in marketing. 314358 Electronic books. 35142 Kahle, Lynn R. 314359 Close, Angeline. 314360 ProQuest (Firm) 314361 https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=668330 Click to View 268368 268368