Consumer behavior knowledge for effective sports and event marketing
Kahle, Lynn R.
Close, Angeline.
ProQuest (Firm)
text
bibliography
Electronic books.
nyu
New York
Psychology Press
2011
monographic
eng
xxxiv, 314 p. : ill.
section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship.
edited by Lynn R. Kahle, Angeline G. Close.
Includes bibliographical references and indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumer behavior
Sports
Marketing
Special events
Marketing
Communication in marketing
HF5415.32 .C65866 2011
796.06/98
9780203844113 (electronic bk.)
https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=668330
https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=668330
MiAaPQ
100329
20250821113038.0
EBC668330