TY  - BOOK
AU  - Kahle,Lynn R.
AU  - Close,Angeline
ED  - ProQuest (Firm)
TI  - Consumer behavior knowledge for effective sports and event marketing
AV  - HF5415.32 .C65866 2011
U1  - 796.06/98 22
PY  - 2011///
CY  - New York
PB  - Psychology Press
KW  - Consumer behavior
KW  - Sports
KW  - Marketing
KW  - Special events
KW  - Communication in marketing
KW  - Electronic books
N1  - Includes bibliographical references and indexes; section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=668330
ER  -