02235nam a2200469 a 4500 EBC678664 MiAaPQ 20250821113322.0 m o d | cr cn||||||||| 101021s2011 mnua sb 001 0 eng d 2010044990 9780816665457 (hc : alk. paper) 9780816665464 (pb : alk. paper) 9780816676675 (electronic bk.) (MiAaPQ)EBC678664 (Au-PeEL)EBL678664 (CaPaEBR)ebr10461002 (OCoLC)713022627 MiAaPQ MiAaPQ MiAaPQ d------ HC60 .R482 2011 361.2/6 22 Richey, Lisa Ann. 321183 Brand aid [electronic resource] : shopping well to save the world / Lisa Ann Richey and Stefano Ponte. Minneapolis [Minn.] : University of Minnesota Press, c2011. xv, 253 p. : ill. "A Quadrant Book." Includes bibliographical references and index. Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Economic assistance Developing countries. 321184 Celebrities Political activity. 321185 Social entrepreneurship. 321186 Social responsibility of business. 35615 Branding (Marketing) Social aspects. 321187 Consumption (Economics) Social aspects. 321188 Electronic books. 35142 Ponte, Stefano. 321189 ProQuest (Firm) 321190 https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=678664 Click to View 269531 269531