TY  - BOOK
AU  - Richey,Lisa Ann
AU  - Ponte,Stefano
ED  - ProQuest (Firm)
TI  - Brand aid: shopping well to save the world 
AV  - HC60 .R482 2011
U1  - 361.2/6 22
PY  - 2011///
CY  - Minneapolis [Minn.]
PB  - University of Minnesota Press
KW  - Economic assistance
KW  - Developing countries
KW  - Celebrities
KW  - Political activity
KW  - Social entrepreneurship
KW  - Social responsibility of business
KW  - Branding (Marketing)
KW  - Social aspects
KW  - Consumption (Economics)
KW  - Electronic books
N1  - "A Quadrant Book."; Includes bibliographical references and index; Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=678664
ER  -