03273nam a2200445 a 4500001001000000003000700010005001700017006001900034007001500053008004100068010001700109020004200126020003500168035002200203035002300225035002500248035002300273035002100296040002700317050002300344082001400367245015000381260005800531300002400589500002000613505159400633533014702227650002902374650004502403650004402448650004102492650003702533655002902570700002902599700002802628700002802656710002802684856009602712999001902808EBC679215MiAaPQ20250821113325.0m     o  d |      cr cn|||||||||100916s2011    enka    s     001 0 eng d  z  2010038060  z9780566092053 (hardback : alk. paper)  a9781409423270 (electronic bk.)  a(MiAaPQ)EBC679215  a(Au-PeEL)EBL679215  a(CaPaEBR)ebr10460648  a(CaONFJC)MIL922786  a(OCoLC)721194067  aMiAaPQcMiAaPQdMiAaPQ 4aHD59.2b.C685 201104a659.222200aCorporate reputationh[electronic resource] :bmanaging opportunities and threats /cedited by Ronald J. Burke, Graeme Martin and Cary L. Cooper.  aFarnham, England ;aBurlington, Vt. :bGower,cc2011.  axvi, 338 p. :bill.  aIncludes index.0 aCorporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick.  aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 0aCorporate image.9321337 0aBrand name productsxManagement.9321338 0aCorporationsxPublic relations.9321339 0aOrganizational effectiveness.935034 0aPerformancexManagement.9321340 4aElectronic books.9351421 aBurke, Ronald J.93213411 aMartin, Graeme.93213421 aCooper, Cary L.93213432 aProQuest (Firm)932134440uhttps://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=679215zClick to View  c269554d269554