02834nam a2200409 a 4500 EBC713069 MiAaPQ 20250821114040.0 m o d | cr cn||||||||| 110124s2011 enka sb 001 0 eng d 2011003318 9780521769518 (hardback) 9781139091121 (electronic bk.) (MiAaPQ)EBC713069 (Au-PeEL)EBL713069 (CaPaEBR)ebr10476557 (CaONFJC)MIL312747 (OCoLC)729167147 MiAaPQ MiAaPQ MiAaPQ HD53 .S358 2011 658 22 Schiuma, Giovanni. 339992 The value of arts for business [electronic resource] / Giovanni Schiuma. Cambridge ; New York : Cambridge University Press, 2011. xvii, 294 p. : ill. Includes bibliographical references and index. Machine generated contents note: Lists of figures; List of tables; Acknowledgements; Introduction; 1. Why the arts matter in management; 2. The arts into actions: Arts-based Initiatives; 3. The value of Arts-based Initiatives in business; 4. Arts-based Initiatives and business performances; 5. Managing Arts-based Initiatives for business performance improvements; A final reflection; Notes; References; Index. "The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business"-- Provided by publisher. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Creative ability in business. 37807 Management. 34814 Arts. 339993 Electronic books. 35142 ProQuest (Firm) 339994 https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=713069 Click to View 272726 272726