Product innovation toolbox  a field guide to consumer understanding and research /  [electronic resource] : 
edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat. 
 - Hoboken, NJ :  Wiley-Blackwell,  2012. 
 - xxiv, 392 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781118229255 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Consumer behavior.<br/>Marketing research.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>TS170  / .P758 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8/3