TY  - BOOK
AU  - Beckley,Jacqueline H.
AU  - Paredes,Maria Dulce
AU  - Lopetcharat,Kannapon
ED  - ProQuest (Firm)
TI  - Product innovation toolbox: a field guide to consumer understanding and research 
SN  - 9781118229255
AV  - TS170 .P758 2012
U1  - 658.8/3 23
PY  - 2012///
CY  - Hoboken, NJ
PB  - Wiley-Blackwell
KW  - New products
KW  - Consumer behavior
KW  - Marketing research
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=861624
ER  -