Galanter, Eugene. <br/><br/>
People, preferences & prices  sequencing the economic genome of the consumer mind /  [electronic resource] : 
 People, preferences and prices :  sequencing the economic genome of the consumer mind 
by Eugene Galanter, Howard Moskowitz, Matthias Silcher. 
 - [Saif Zone, Sharjah, United Arab Emirates] :  Bentham Science Publishers Ltd.,  [2011] 
 - viii, 288 p. :  ill. (some col.), col. ports. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>pt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow. 
<br/><br/><label>ISBN: </label>9781608052493 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Microeconomics--Psychological aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HB172  / .G35 2011