Consumer-brand relationships  insights for theory and practice /  [electronic resource] : 
edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin. 
 - London ;  New York :  Routledge,  2012. 
 - xxvi, 424 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780203128794 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Customer relations.<br/>Relationship marketing--Research.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .C662 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8/343