01601nam a2200409Ia 4500 EBC956891 MiAaPQ 20250821121452.0 m o d | cr cnu|||||||| 110822s2012 enk ob 001 0 eng d 9780203128794 (electronic bk.) 9780415783033 (print) (MiAaPQ)EBC956891 (Au-PeEL)EBL956891 (CaPaEBR)ebr10551290 (CaONFJC)MIL379555 (OCoLC)798532416 MiAaPQ eng rda pn MiAaPQ MiAaPQ HF5415.5 .C662 2012 658.8/343 23 Consumer-brand relationships [electronic resource] : insights for theory and practice / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin. London ; New York : Routledge, 2012. xxvi, 424 p. Includes bibliographical references and index. Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Branding (Marketing) 427143 Customer relations. 427144 Relationship marketing Research. 427145 Electronic books. 35142 Fournier, Susan. 427146 Breazeale, Michael, 1964- 427147 Fetscherin, Marc. 427148 ProQuest (Firm) 427149 ProQuest (Firm) https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=956891 Click to View 287555 287555