Consumer-brand relationships
insights for theory and practice
Fournier, Susan.
Breazeale, Michael
1964-
Fetscherin, Marc.
ProQuest (Firm)
text
bibliography
Electronic books.
enk
London
New York
Routledge
2012
monographic
eng
xxvi, 424 p.
edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
Includes bibliographical references and index.
Branding (Marketing)
Customer relations
Relationship marketing
Research
HF5415.5 .C662 2012
658.8/343
9780203128794
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EBC956891
eng