TY  - BOOK
AU  - Fournier,Susan
AU  - Breazeale,Michael
AU  - Fetscherin,Marc
ED  - ProQuest (Firm)
TI  - Consumer-brand relationships: insights for theory and practice 
SN  - 9780203128794
AV  - HF5415.5 .C662 2012
U1  - 658.8/343 23
PY  - 2012///
CY  - London, New York
PB  - Routledge
KW  - Branding (Marketing)
KW  - Customer relations
KW  - Relationship marketing
KW  - Research
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=956891
ER  -