@book{290211,
	author = {Drozdenko, Ronald G. and Drake, Perry D. and ProQuest (Firm)},
	title = {Optimal database marketing},
	publisher = {Sage Pub.,},
	year = {c2002.},
	address = {Thousand Oaks, Calif. :},
	url = {https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=996727}
}