Drozdenko, Ronald G. <br/><br/>
Optimal database marketing  strategy, development, and data mining /  [electronic resource] : 
Ronald G. Drozdenko, Perry D. Drake. 
 - Thousand Oaks, Calif. :  Sage Pub.,  c2002. 
 - xxii, 398 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 383-385) and indexes. 
<br/><br/><label>ISBN: </label>9781452264042 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing.<br/>Electronic commerce.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .D76 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8/4