TY  - BOOK
AU  - Drozdenko,Ronald G.
AU  - Drake,Perry D.
ED  - ProQuest (Firm)
TI  - Optimal database marketing: strategy, development, and data mining 
SN  - 9781452264042
AV  - HF5415.126 .D76 2002
U1  - 658.8/4 20
PY  - 2002///
CY  - Thousand Oaks, Calif.
PB  - Sage Pub.
KW  - Database marketing
KW  - Electronic commerce
KW  - Electronic books
N1  - Includes bibliographical references (p. 383-385) and indexes
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=996727
ER  -