03863nam a2200589 a 4500001001100000003000700011005001700018006001900035007001500054008004100069020002500110020003500135024003100170035002300201035002400224035002500248035002100273040002700294050002300321082001500344100002300359245010200382250001200484260009700496300005300593490005100646500003500697504005100732505030300783506006001086520139001146530002902536533014702565538003602712538004702748588005302795650003302848653001102881653001502892653001302907653002902920653002702949653001002976653001402986653002603000653001703026655002203043776003403065830002603099830005103125856009703176EBC1048425MiAaPQ20250821122739.0m     o  d |      cr cn |||m|||a130105s2012    nyu    foab   001 0 eng d  z9781606494646 (pbk.)  a9781606494653 (electronic bk.)7 a10.4128/97816064946532doi  a(MiAaPQ)EBC1048425  a(Au-PeEL)EBL1048425  a(CaPaEBR)ebr10642435  a(OCoLC)823385043  aMiAaPQcMiAaPQdMiAaPQ 4aHD30.3b.J645 201204a658.452231 aJohnson, J. David.10aManagerial communicationh[electronic resource] :bevaluating the right dose /cJ. David Johnson.  a1st ed.  a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :bBusiness Expert Press,c2012.  a1 electronic text (xvi, 170 p.) :bdigital file.1 aCorporate communication collection,x2156-8170  aPart of: 2012 digital library.  aIncludes bibliographical references and index.0 aList of tables and figures -- List of boxes -- Preface -- Prologue -- 1. Introduction and overview -- 2. Definition and the use of metaphor -- 3. The idea of match -- 4. Managing relationships -- 5. Productivity -- 6. Change -- 7. The world outside -- 8. Summing up -- Notes -- References -- Index.  aAccess restricted to authorized users and institutions.3 aThe metaphor of dosage offers a rich organizing principle for managers. It focuses our efforts on such fundamental, pragmatic communication issues as amount, frequency, delivery system, sequencing, interaction with other agents, and contraindications. It suggests compelling new answers to fundamental problems that all managers must face, with an appreciation of basic issues beyond our conscious awareness. The book is targeted toward graduate, executive, and professional audiences. In our day-to-day lives--whether we are discussing things with our housing contractor, our cable repair man, our doctor--we must constantly decide how much communication we should engage in to pursue our projects. This work focuses on the dosage metaphor as a way of confronting this question--what level of communication, both in terms of amount and of depth, is really necessary to accomplish particular purposes? Most communication theories implicitly paint a picture of the prevalence and paramount importance of communication, with a "communication metamyth" that more is necessarily better. This book provides the first truly comprehensive treatment of dosage. It also focuses on perhaps the most contemporaneously interesting issues of change and of productivity. The final chapter presents the dosage metaphor in broad sweep, suggesting a countervailing minimalist approach to communication.  aAlso available in print.  aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.  aMode of access: World Wide Web.  aSystem requirements: Adobe Acrobat reader.  aTitle from PDF t.p. (viewed on January 5, 2013). 0aCommunication in management.  adosage  ainnovation  amanagers  amanagerial communication  amanaging relationships  amatch  ametaphors  aorganizational change  aproductivity 4aElectronic books.08iPrint version:z9781606494646 0a2012 digital library. 0aCorporate communication collection.x2156-817040uhttps://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=1048425zClick to View