03932nam a2200601 a 4500 EBC1048425 MiAaPQ 20250821122739.0 m o d | cr cn |||m|||a 130105s2012 nyu foab 001 0 eng d 9781606494646 (pbk.) 9781606494653 (electronic bk.) 10.4128/9781606494653 doi (MiAaPQ)EBC1048425 (Au-PeEL)EBL1048425 (CaPaEBR)ebr10642435 (OCoLC)823385043 MiAaPQ MiAaPQ MiAaPQ HD30.3 .J645 2012 658.45 23 Johnson, J. David. 459386 Managerial communication [electronic resource] : evaluating the right dose / J. David Johnson. 1st ed. [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012. 1 electronic text (xvi, 170 p.) : digital file. Corporate communication collection, 2156-8170 Part of: 2012 digital library. Includes bibliographical references and index. List of tables and figures -- List of boxes -- Preface -- Prologue -- 1. Introduction and overview -- 2. Definition and the use of metaphor -- 3. The idea of match -- 4. Managing relationships -- 5. Productivity -- 6. Change -- 7. The world outside -- 8. Summing up -- Notes -- References -- Index. Access restricted to authorized users and institutions. The metaphor of dosage offers a rich organizing principle for managers. It focuses our efforts on such fundamental, pragmatic communication issues as amount, frequency, delivery system, sequencing, interaction with other agents, and contraindications. It suggests compelling new answers to fundamental problems that all managers must face, with an appreciation of basic issues beyond our conscious awareness. The book is targeted toward graduate, executive, and professional audiences. In our day-to-day lives--whether we are discussing things with our housing contractor, our cable repair man, our doctor--we must constantly decide how much communication we should engage in to pursue our projects. This work focuses on the dosage metaphor as a way of confronting this question--what level of communication, both in terms of amount and of depth, is really necessary to accomplish particular purposes? Most communication theories implicitly paint a picture of the prevalence and paramount importance of communication, with a "communication metamyth" that more is necessarily better. This book provides the first truly comprehensive treatment of dosage. It also focuses on perhaps the most contemporaneously interesting issues of change and of productivity. The final chapter presents the dosage metaphor in broad sweep, suggesting a countervailing minimalist approach to communication. Also available in print. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. Title from PDF t.p. (viewed on January 5, 2013). Communication in management. 36615 dosage innovation managers managerial communication managing relationships match metaphors organizational change productivity Electronic books. 35142 Print version: 9781606494646 2012 digital library. 459387 Corporate communication collection. 2156-8170 459388 https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=1048425 Click to View 293113 293113