evaluating the right dose Johnson, J. David. creator text abstract or summary Electronic books. nyu New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press 2012 1st ed. monographic eng

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access 1 electronic text (xvi, 170 p.) : digital file. The metaphor of dosage offers a rich organizing principle for managers. It focuses our efforts on such fundamental, pragmatic communication issues as amount, frequency, delivery system, sequencing, interaction with other agents, and contraindications. It suggests compelling new answers to fundamental problems that all managers must face, with an appreciation of basic issues beyond our conscious awareness. The book is targeted toward graduate, executive, and professional audiences. In our day-to-day lives--whether we are discussing things with our housing contractor, our cable repair man, our doctor--we must constantly decide how much communication we should engage in to pursue our projects. This work focuses on the dosage metaphor as a way of confronting this question--what level of communication, both in terms of amount and of depth, is really necessary to accomplish particular purposes? Most communication theories implicitly paint a picture of the prevalence and paramount importance of communication, with a "communication metamyth" that more is necessarily better. This book provides the first truly comprehensive treatment of dosage. It also focuses on perhaps the most contemporaneously interesting issues of change and of productivity. The final chapter presents the dosage metaphor in broad sweep, suggesting a countervailing minimalist approach to communication. List of tables and figures -- List of boxes -- Preface -- Prologue -- 1. Introduction and overview -- 2. Definition and the use of metaphor -- 3. The idea of match -- 4. Managing relationships -- 5. Productivity -- 6. Change -- 7. The world outside -- 8. Summing up -- Notes -- References -- Index. specialized J. David Johnson. Part of: 2012 digital library. Includes bibliographical references and index. Access restricted to authorized users and institutions. Also available in print. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. Communication in management dosage innovation managers managerial communication managing relationships match metaphors organizational change productivity HD30.3 .J645 2012 658.45 9781606494653 (electronic bk.) https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=1048425 https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=1048425 Access restricted to authorized users and institutions. MiAaPQ 130105 20250821122739.0 EBC1048425