Customer relationship management using business intelligence [electronic resource] /
by Graham R. Sturdy.
- Newcastle upon Tyne : Cambridge Scholars Pub., 2012.
- xiv, 397 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
9781443842976 (electronic bk.)
Customer relations--Management. Business intelligence.