Sturdy, Graham R.

Customer relationship management using business intelligence [electronic resource] / by Graham R. Sturdy. - Newcastle upon Tyne : Cambridge Scholars Pub., 2012. - xiv, 397 p. : ill.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

9781443842976 (electronic bk.)


Customer relations--Management.
Business intelligence.


Electronic books.

HF5415.5 / .S78 2012