Kunreuther, Howard. <br/><br/>
Insurance and behavioral economics  improving decisions in the most misunderstood industry /  [electronic resource] : 
Howard C. Kunreuther, Mark V. Pauly, Stacey McMorrow. 
 - Cambridge :  Cambridge University Press,  2013. 
 - xii, 329 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Machine generated contents note: 1. Purposes of this book; 2. An introduction to insurance in practice and theory; 3. Anomalies and rumors of anomalies; 4. Behavior consistent with benchmark models; 5. Real world complications; 6. Why people do or do not demand insurance; 7. Demand anomalies; 8. Descriptive models of insurance supply; 9. Anomalies on the supply side; 10. Design principles for insurance; 11. Strategies for dealing with insurance-related anomalies; 12. Innovations in insurance markets through multi-year contracts; 13. Publicly-provided social insurance. 
<br/><br/> "This book examines the behavior of individuals at risk, insurance industry decision makers and policy makers involved in the selling, buying, and regulating of insurance"-- 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9781139611701 (electronic bk.) 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Risk (Insurance)<br/>Insurance--Decision making.<br/>Consumer behavior.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HG8054.5  / .K858 2013 
<br/><br/><label>Dewey Class. No.: </label>368