TY  - BOOK
AU  - Kaiser,Michael M.
AU  - Egan,Brett E.
ED  - ProQuest (Firm)
TI  - The cycle: a practical approach to managing arts organizations 
AV  - PN1584 .K245 2013
U1  - 791/.068 23
PY  - 2013///
CY  - Waltham, Mass.
PB  - Brandeis University Press
KW  - Performing arts
KW  - Management
KW  - Electronic books
N1  - Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=1170378
ER  -