Banasiewicz, Andrew D. <br/><br/>
Marketing database analytics  transforming data for competitive advantage /  [electronic resource] 
Andrew D. Banasiewicz. 
 - New York ;  Oxfordshire, England :  Routledge,  c2013. 
 - 1 online resource (xix, 376 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9780203076460 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Databases.<br/>Marketing--Data processing.<br/>Database management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.125  / .B347 2013 
<br/><br/><label>Dewey Class. No.: </label>658.800285/574