TY  - BOOK
AU  - Banasiewicz,Andrew D.
ED  - ProQuest (Firm)
TI  - Marketing database analytics: transforming data for competitive advantage 
AV  - HF5415.125 .B347 2013
U1  - 658.800285/574 23
PY  - 2013///
CY  - New York, Oxfordshire, England
PB  - Routledge
KW  - Marketing
KW  - Databases
KW  - Data processing
KW  - Database management
KW  - Electronic books
N1  - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=1295134
ER  -