TY  - BOOK
AU  - Holtzclaw,Eric
AU  - Holtzclaw,Kaitlyn
ED  - ProQuest (Firm)
TI  - Laddering: unlocking the potential of consumer behavior 
AV  - HF5415.32 .H637 2013
U1  - 658.8/342 23
PY  - 2013///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons, Inc.
KW  - Consumer behavior
KW  - Electronic books
N1  - Includes index; History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=1313515
ER  -