@book{305673,
	author = {Balmer, John M. T. and ProQuest (Firm)},
	title = {Contemporary perspectives on corporate marketing},
	publisher = {Routledge,},
	year = {c2013.},
	series = {Routledge interpretive marketing research ;},
	address = {Oxfordshire, England ;},
	url = {https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=1323273}
}