Contemporary perspectives on corporate marketing  contemplating corporate branding, marketing and communications in the twenty-first century /  [electronic resource] 
edited by John M. T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena. 
 - Oxfordshire, England ;  New York :  Routledge,  c2013. 
 - 1 online resource (xix, 156 p.). 
 - Routledge interpretive marketing research ;  17 .
 - Routledge interpretive marketing research series ;  17. .
<br/><br/>Includes bibliographical references at the end of each chapters and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9780203072707 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image.<br/>Corporate culture.<br/>Communication in organizations.<br/>Branding (Marketing)<br/>Corporations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD59.2  / .C65 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8