02030nam a2200457 a 4500 EBC1323273 MiAaPQ 20250821125648.0 m o d | cr cn||||||||| 130812s2013 enk sb 001 0 eng d 9780415662093 9780203072707 (electronic bk.) (MiAaPQ)EBC1323273 (Au-PeEL)EBL1323273 (CaPaEBR)ebr10737976 (CaONFJC)MIL506403 (OCoLC)854977030 MiAaPQ MiAaPQ MiAaPQ HD59.2 .C65 2013 658.8 23 Contemporary perspectives on corporate marketing [electronic resource] contemplating corporate branding, marketing and communications in the twenty-first century / edited by John M. T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena. Oxfordshire, England ; New York : Routledge, c2013. 1 online resource (xix, 156 p.). Routledge interpretive marketing research ; 17 Includes bibliographical references at the end of each chapters and index. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Description based on online resource; title from title page (ebrary, viewed August 12, 2013). Corporate image. 531330 Corporate culture. 35218 Communication in organizations. 36616 Branding (Marketing) 531331 Corporations. 531332 Electronic books. 35142 Balmer, John M. T. 531333 del Valle Brena, Almudena Gonzalez. 531334 Illia, Laura. 531335 ProQuest (Firm) 531336 Routledge interpretive marketing research series ; 17. 531337 https://ebookcentral.proquest.com/lib/kuct-ebooks/detail.action?docID=1323273 Click to View 305673 305673